HIDDEN MEANING OF LOGOS OF SOME FAMOUS COMPANIES

HIDDEN MEANING OF LOGOS OF SOME FAMOUS COMPANIES

We see logos all around us, starting from the shirts we wear, to the soaps we use for bathing. Every company has their distinct logo. Some of them are as simple as the first letter of the English alphabet, whereas others have much more complex meaning which even can describe the company’s past. In this article I will describe about the logos of some famous companies which have hidden meanings. (Click here to see the video).

1. Amazon

Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. The smile indicates the happiness people feel when they shop with Amazon.

2. BMW

BMW’s logo colors come from the Bavarian flag, which are blue and white. Their logo is derived from the Rapp Motor Works’ logo, which is very similar. It is commonly thought that the logo represents the blades of a spinning propellor, due to their aviation history and an ad created in the 1920s.

3. LG

LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. What most people don’t realize, though, is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.

4. Toyota

Toyota’s current logo has been around since 1990. The popular car manufacturer’s three overlapping rings symbolize the unification of the hearts of Toyota customers and Toyota’s products. The background space represents their technological advancement and the opportunities that lay ahead.

5. Audi

Another car company with a logo with a hidden meaning is Audi. The four rings represent the four companies that came together to create the original Audi, Auto Union.

6. Apple

One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from, and represents the fruits from the Tree of Knowledge.

7. Adidas

Adidas is a popular sports apparel and shoe company. Three stripes have always been a part of their logo, but in their most recent redesign the stripes are staggered to look like a mountain. The mountain represents the challenges and obstacles athletes will face and overcome.

8. Kolner Zoo

The Kolner Zoo in Germany’s logo has a number of hidden symbols. In the contours of the elephant is a giraffe and a rhino, for starters. Hidden in the back legs of the elephant is the Cologne Cathedral, a famous local landmark.

9. IBM

IBM’s famous logo is globally recognized. The white stripes passing through the letterforms give the illusion of equal signs in the lower areas of the letters, which represents equality.

                       10. Gillete

Gillette, a razor company, is razor sharp with their logo — literally. The intricate and precise cut in the ‘G’ and ‘i’ look as though they’ve been carefully removed with an extra sharp Gillette razor.